I find the "blatantness" in this ad fairly amusing. On the one hand, this type of ad could turn off individuals that disagree with the exuberant message. On the other hand, however, it's easy to see how this advertisement could be fairly effective. Passive individuals may interpret the sign holistically and think "warm weather = need new clothes!" In addition, the warm feelings elicited from thinking about summer and new clothes might be sufficient to hijack any kind of sensible thinking.What about warmer weather meaning more opportunities to spend time outside (closer to nature) and connecting with friends and family?
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