Billboard near Talbot and Oxford Street, London, Ontario, Canada.
For real? This sounds too good be true! According to Health Canada strictly speaking it's difficult to actually get tanned and stimulate Vitamin D production from tanning beds. Vitamin D production in the skin is stimulated by a specific spectrum of UVB light, but UVB doesn't tan the skin very much (which is why most tanning salons use bulbs that are 95% UVA and 5% UVB).
Regardless, does the tan of these "actual customers" look healthy? Why do they show only their faces? Couldn't they find a male customer who looked more like a prototypical male-tanning customer?
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