Wednesday, April 7, 2010

Laraque's Octane 7.0 campaign ad


Just amazing. As much as people have complained about the appropriateness of this ad (see here), I must "applaud" the marketing department for creating one of the juiciest examples of the objectification of women, while tapping into as many sexist stereotypes as possible! Well done.

Sunday, March 7, 2010

AXE Ad - Spray More, Get More

At first blush, this ad seems to non-originally focus on the sexual depictions of women (although *many* women and half-naked women in motion at that). But the ad does potentially push the boundaries in its take-home message: Use AXE and you will have *tons* of half-naked horny battling women chasing you, trying to have sex with you.

The one thing I *really* liked about this ad, however, is that there are literally over 1,000 women chasing that guy!!! "Spray more, get more", but let's be honest here: How much can you really spray before the women start running *away* from you?

Sunday, February 7, 2010

Xenergy Energy Drink ad

Another beauty in the energy drink category. I really "like" this ad because not only does it pull the standard sexual-objectification-of-women card, it uses numerous time-synced fire bomb explosions!!!

By the way, I think the main reason I would be convinced to buy this energy drink is because it is "fortified with vitamins"! Lol.

Thursday, January 7, 2010

Banned Blonde Stereotype Ad - by Mercedes

Really not that bad, but still pretty insane. What made them think this would fly with the public (unless they intentionally knew it would be banned, and did it for media attention as a publicity stunt).