Monday, April 13, 2009

What's *Your* Backyard Missing?

Surely not a money-losing lottery ticket! I guess the underlying idea here is (presumably) to get individuals to conjure up images of all the stuff they could buy if they won. The classic emotional-appeal ad, which apparently works quite well in general. I guess not that "half-baked" if it works, but still kind of idiotic in a sense.