Wednesday, April 7, 2010

Laraque's Octane 7.0 campaign ad

GEORGES LARAQUE VS OCTANE GIRLS from 33mag on Vimeo.



Just amazing. As much as people have complained about the appropriateness of this ad (see here), I must "applaud" the marketing department for creating one of the juiciest examples of the objectification of women, while tapping into as many sexist stereotypes as possible! Well done.

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