Ridiculous Bud Light Ad

Classic. I know the ad was likely intended to be jocular (i.e., a joke), but wouldn't Bud Light be concerned that the ad wouldn't sit well with female customers that drink their beer? I could see this causing some reactance in even the most open-minded non-feminist woman!

What's *Your* Backyard Missing?

Surely not a money-losing lottery ticket! I guess the underlying idea here is (presumably) to get individuals to conjure up images of all the stuff they could buy if they won. The classic emotional-appeal ad, which apparently works quite well in general. I guess not that "half-baked" if it works, but still kind of idiotic in a sense.

Are You Serious?

Wow, it can't really get more "periphal" (i.e., irrelevant) than this. If you asked me to produce an ad that exploits a more irrelevant product attribute, I probably ewouldn't be able to.